Google is an American technology company, headquartered in Mountain View, California. Although Google started in 1998 as a company specializing in the famous search engine Google, it expanded to include many different areas of technology; Such as Internet services, artificial intelligence, maps, and electronic navigation services, in addition to smartphones, tablets, and laptops, and we say that it is a company that helps people to obtain all important data and information.
Among the most prominent products of Google:
Android: It is one of the operating systems for smart phones, and it was named after an operating system dedicated to smartphones, tablets, or any electronic device, a camera or a TV..etc. Android is a free and open source system based on the Linux kernel designed primarily for devices with touch screens such as smart phones. And for tablets, Android is developed by the Open Alliance for Mobile Phones, which is managed by Google.
Chromebook: A laptop computer that runs on an operating system
This feature was specifically developed for tasks such as browsing the Internet as well as using Google applications such as Google Docs.
And Gmail, and one of the most important features of these devices is also their low prices, ranging between 199 to 1300 dollars.
Chromebooks are designed to be easy to use and only take a few seconds to open up.
It is also an important feature that updates the device from software and security means and software are automatically updated by Google.
Chromebooks are very thin and light, with screens measuring 11.6 inches, or 12.1 inches.
Therefore, it is an ideal choice for students, businessmen and travelers as it is easy to carry around
Gmail: It is a free email service provided by Google.
Gmail has many features, the most important of which are:
Free You don't need to pay any amount to get it
With one Gmail account, you can access all Google apps and services
Gmail gives you a high storage capacity starting from 15 GB when you create it, and you can buy additional spaces at a symbolic price, and additional spaces can be obtained for free, through some of the procedures that Google requests every period from its customers, such as reviewing the privacy rules of their account, and that is an encouragement from Google Its customers keep their accounts from being stolen or hacked.
If there is a problem connecting to the Internet while you are writing a specific message in Gmail, it will automatically save it in drafts, so that your effort is not wasted.
Gmail search is as powerful as Google search
You can categorize messages in Gmail into addresses where they are sorted and filtered in a very powerful way.
Google Duo: It is an application for making video calls via Android devices. Google Hangouts: It is a service through which you can make voice and video calls, and send and receive messages over the Internet. Google Pixel: It is a mobile phone produced by Google.
Google Sites: A service that enables users to create their own websites and share them with other users. Google Wallet: It is an electronic banking service that can receive and send money.
Google seo marketing
E-marketing has become one of the most important and most effective marketing methods for companies and business owners. Millions are surfing the Internet daily for entertainment or in search of something they need from a specific service or product.
If you want to get your customers through the Internet, you must target global platforms such as Google, Facebook, Twitter, Instagram and YouTube, and these are the most important existing sites through which you can reach a very large number of customers and achieve desired sales.
With the growing use of the Internet around the world, the importance of e-marketing is increasing. Today, most people search for their needs online, and some of us prefer to buy online, and some compare products online before making a purchase.
All of these previous factors affected marketing methods and prompted companies to adopt electronic marketing methods more because of its significant impact in obtaining a larger market share and achieving more sales and profits, and there is no doubt that this led to an increase in competition as well.
Pay-per-click is one of the main and effective methods of Internet marketing. In this method, the advertiser pays for each time the consumer clicks on the advertisement. Therefore, we see that the cost of advertising may be large if it is not managed properly and effectively.
There are many tools to manage this method of e-marketing, but the most popular program is Google Adwords.
Google AdWords helps you to create and place your ads on the search engine where it appears next to or above the search results, or by placing your ads on the Google Network of Sites, which is a giant network consisting of millions of websites.
Since the advertisement appears in search results, Google Adwords provides us with the ability to choose the words that the advertisement appears when searching for it in the Google search engine. The advertiser also sets the maximum amount that he can pay for each person who clicks on the advertisement. Google also provides us with the ability to choose the words that your ad does not appear when placed, and these words are called negative words. For example, if your ad is for the sale of a car, you may put the word “free” in the negative words, or if your product is expensive, we may put the word “cheap” in the negative words.
To manage ads, we must know the number of people who clicked on the ad, so Google AdWords provides us with statistics for the number of times the ad appears and the search words that the ad appeared when it was typed. It also shows the number of clicks and their rate in relation to the number of impressions. This program also enables us to track the number of consumers who have made a purchase or inquiry after clicking on your ad.
Google earns 99% of its revenue from its advertising programs. For fiscal year 2006, the company reported total advertising revenue of $10.492 billion, while the company earned only $112 million from licenses and other revenue. Google is distinguished by the fact that it can accurately follow users’ interests through its affiliated sites, through the technology of Double Click and Google Analytics. On setting prices, he believes that advertising enhances the knowledge of the company's customers. Through Google AdWords, Google allows companies to advertise on the web to display their ads in the search results provided by the Google search engine and in the Google Content Network, and the costs to companies are estimated Advertisements are provided either according to a pay-per-click or pay-per-view-advertisement system. Through the Google AdSense service provided by Google, website owners using this service can offer advertisements In March 2009, Google began pursuing an interest-based behavioral targeting approach to users. Google faced criticism from advertisers about its inability to combat attempts Click scam in which someone (or an automated script is used) charges an advertisement with no real benefit to the product. The clicks are incorrect or were recorded fraudulently. In June 2008, Google reached an agreement with Yahoo! Advertising, which allowed Yahoo! to display Google's ads on their own web pages. The combination was never entirely successful due to US Department of Justice concerns about illegal restrictions and monopolies. As a result, Google terminated its agreement with Yahoo! In November 2008.
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